Google Ads. No matter what you do, they get by you and might even counter the point that you were intending to get across. Take this little piece by Deebow, about the changes in uniform characteristics in order to accomodate females in the military.
I am going to refrain from jokes regarding wider areas for hips, waists and backsides, changes in knee pad placement, the need for elbow pad adjustments and anything regarding "longer and wider" in regards to jacket size.
- See more at: http://www.blackfive.net/main/2013/07/marching-toward-speechlessness.html#sthash.ctdYjHqQ.dpuf
Google reads that quote and WHAMO!!! Proper Ad Placement as shown below. Sending an inter-office memo to the D-man right now!