This book is by a very interesting character whom I met (is whom right there?) when I joined the ad sales staff at madison.com, home of the two Madison papers. Not long before that there was a campaign to support the site that used some awesomely Soviet style, propaganda looking imagery including a red star (this is a very tame example, they had some much more Daily Worker ones). The funny thing was they denied it was at all based on that and claimed it was art deco or some BS. I wasn't buying it and hammered them on my blog on their own site. When I started working there, I went to see the marketing director, a guy named Jon Friesch, who(m?) I assumed was a left wing butthead since he was responsible for the campaign. I was a little off base, and as it turned out I had found one of the only conservatives in the building. For him I was an enjoyable spectacle as I grilled sacred cows and kicked over all kinds of rice bowls.
His office was crammed full of Marvel Comics stuff and the whole marketing department was, like most, a little bent. As it turned out, we spent quite a few hours in his office bemoaning the abject stupidity of the left, inside the building and out. He is now out in Seattle doing his own thing, one part of which was writing an excellent book about conservatism that is perfect to give to those who don't have a clue what it is all about. His book is called Gut Feeling and here is the review I put at Amazon.
There are many weighty tomes about conservatism that trace its roots back to a bunch of crotchety old European guys. I'm sure they are wonderful and that a historic look at conservatism is a useful thing for some. But what do you say when someone asks you "Why are you a conservative?". It doesn't do much to say that Burke and Kirk and a bunch of other guys said its a good idea. Not gonna win too many converts or justify your beliefs to a skeptic. This book is perfect for that.
Whether its a teenager whose eyes you want to open, a disillusioned independent wondering if he can afford to dabble in Democrats, or somebody who has ignored politics but thinks we are on the wrong path, this book works as a perfect way to cut to the chase. It will even entertain those already on board with reminders of how conservatism isn't just a political ideology, it's a way of living your life. It reminds us of all the virtues and morals and ethics that combined inform, or ought to inform, all of our decisions.
I bet you can think of three or four people who could benefit from a book like this. It has a light touch, is not overly judgmental and could actually attract people to conservatism.