The seminar Grim and I attended focused on Foreign Policy, but it also had an excellent Social Media track. The topics discussed and speakers were very knowledgeable about a brand new industry and one I am deeply involved in.
I don't want to cheat any of them out of their due, but I just don't have the time to review all of them. Here are links to some of them. Video of many sessions available here.
Elysa Camahort-Page of BlogHer. They have a very well-developed community and a pretty solid business model. And once you get over the fact that it's almost all chicks, it's OK. Kidding, get off me.
Angela Connor runs WRAL.com's online community and had a very good grasp on the ins and outs of letting the public run around on a TV station's website.
A very good segment for the Twitterpated ADD generation had Ryan Sholin of Publish2 and Spencer Ackerman of the Washington Independent and Attackerman talking about the uses of ADD friendly social media like Twitter and Tumblr etc. I understand the concepts, but I am not yet buying in to the idea of taking in your concepts in such small packets.There are uses, but I think they contribute to a music video, distracted mentality and I'm not sure that is a net gain. And yeah I know Attackerman is on FireDogLake, but Spencer reads Blackfive and is a pretty good kid. I will be tilting a few cold ones with him and helping his education.
The real treat was Prof. Jay Rosen of New York University who is one of the most knowledgeable new media authorities you will find. It was a pleasure to hear him discuss his 10 points for successful engagement in this arena. For a journalism professor he was quite sanguine about the future of traditional media and his message was adapt or die.
An interesting part of his talk centered around the credibility of new media and how that compared and contrasted with that of the established outlets. Several of his 10 points spoke directly to how a blog could establish its bona fides and the main thrust was to be transparent about your point of view and know what you are talking about. Where mainstream news outlets rely on the institutional trust established over a long history, blogs rely more on the personality of the authors and the more open they are the quicker that trust can be established. He also focused on the Army of Davids model where the internet can serve to crowd source projects and fact check people like me who run their mouths on these interwebs.
Here are his 10 key ideas for social media:
1. Audience atomization has been overcome. (Link)
2. Open systems don’t work like closed systems. (Link)
3. The sources go direct. (Dave Winer)
4. When the people formerly known as the audience use the press tools they have to inform one another— that’s citizen journalism. (Link)
5. “There’s no such thing as information overload, there’s only filter failure.” (Clay Shirky)
6. “Do what you do best and link to the rest.” (Jeff Jarvis)
7. “Half the money I spend on advertising is wasted; I just don’t know which half.” (John Wanamaker)
8. “Here’s where we’re coming from” is more likely to be trusted than the View from Nowhere. (Link)
9. The hybrid forms will be the strongest forms. (Link)
10. “My readers know more than I do.” (Dan Gillmor)
Bonus notion: You gotta grok it before you can rock it. (Link)