The studio won't elaborate, saying filming hasn't begun and details are still in the works, but the behind-the-scenes rumblings are that the producers have decided to change the nature of G.I. Joe in order to appeal to a wider, more international audience.
The word is that in the current political climate, they're afraid that a heroic U.S. soldier won't fly. (My emphasis)
Can you say ''out of touch with reality''???
I don't know about most of you (age-wise) but I grew up with GI Joe's; my toy box was filled with their stuff, and all of my friends (whose families included peace-niks and raging anti-VN war types, BIoN) all had collections of their playsets. From parachuting from 3d story windows, to treks down streams in the woods, these toys were our centerpiece for years.
Now, in this day and age, they feel they are too ''US-Centric'' to play; more like, too gung-ho. In Hollywood, where typically the almighty dollar trumps politics, these producers are playing it safe.
COL Hunt said it best: "G.I. Joe is a U.S. guy," Hunt said. "What are we going to call it — Global Joe? International Joe? It's kind of stupid. It's ridiculous that they're doing that. G.I. Joe is not an international hero. That's crap, they don't have to water it down. That doesn't make sense."
Hasbro representatives have said: "There are always challenges ... G.I. Joe is not just a brand that represents the military, it also represents great characters," he told AdAge.com. "We'll weigh our options. Clearly we do a lot of work on consumer insight."
Get a clue guys- GI Joe represents the Soldiers in kids minds; their fathers, mothers, aunts, and uncles. Brothers and sisters. This is uniquely American. You are destroying a revered brand with this crap.