BlackFive

Apparently, the Google-Bombing efforts labeling John Kerry as the Waffle king has made the big time.

Kerry gets served up with 'waffles'
By Mark Memmott, USA TODAY
Internet pranskters have set their Web sites on Sen. John Kerry. Some jokers who don't like the Democratic presidential candidate are trying to make his campaign Web site, johnkerry.com, the first answer to a search of the word "waffles" on Google, the No. 1 Internet search engine. <...> The high-tech twist on old-fashioned political chicanery follows an Internet prank last year that still tweaks President Bush. Anti-Bush practical jokers made Bush's official biography at whitehouse.gov. the first result of a Google search of the phrase "miserable failure."

Equally clever Bush supporters came to his defense. They've made his biography the No. 1 result of a Google search for "great president."

Web-savvy jokers call a scheme to push Internet users to a specific Web site "Google bombing." It takes a coordinated effort by many Web sites and blogs. "Blog" is short for Web log, a kind of online diary.

The brains behind the waffles stunt is Ken Jacobson, a Duquesne University Law School student. He started the waffles campaign on April 3, when he first posted a blog he calls Esoteric*Diatribe (www .esoteric-diatribe.blogspot.com), which he writes on a personal computer in his Pittsburgh apartment.

"It's political fun and a bit sophomoric," says Jacobson, 23, a native of Canfield, Ohio. "But I believe George W. Bush is a man of conviction and a man of his word. I can't say the same for Sen. Kerry."...