Okay, the article I recommend you read -- especially if you are a PAO -- is "Where is Lt. Zuckerberg" but I am going to go with my biases in regards rank (this or CPT).
The article looks at the currently abysmal military landscape in regards new media, social media, and how to harness same. And, to call that landscape abysmal is being diplomatic. While some in combat arms saw the potential and worked to harness it to accomplish the mission, many more did not, and the further away you got from the tip of the spear, and the less it is understood. In fact, I would say that in my experience many in leadership away from the tip have at best an understanding of media and media economics based somewhere in the 1950s. There will be more to come, including one article I wish I did not have to write, as some of this is explored. Blackfive, and others here, provided input into what was to be the guiding article on social and new media policy, but what was recommended by us (and by military leadership at the tip) is not what was done. The article does a good job of highlighting the conflicting guidance that stymies not just those on the outside, but those on the inside who are trying to understand and create an effective policy.
As for the title, I know the author is trying to imply a young visionary, who knows the subject, filled with drive. That said, I think that what he is attempting to imply is better served with a private than a butterbar, in part because the lower enlisted ranks truly use social and new media, and have a far better intuitive understanding -- if not actual or academic understanding -- than most young officers I've met. I also think that truly making change for the better is going to take some seasoning and knowledge of the system -- which means you need SGT or CPT in my opinion, for they would still have the knowledge and drive to go with an understanding of the system and how to push, as well as how to break the system a la Mitchell. As a point on that, note the bio of the author. Just my bias and thoughts...
Please go read, and if you are military leadership, you really do need to read this.
Former Paratrooper and Army Officer, "Blackfive" started this blog upon learning of the valorous sacrifice of a friend that was not reported by the journalist whose life he saved. Email: blackfive AT gmail DOT com
Retired Special Operations Master Sergeant, Jim Hanson ("Uncle Jimbo") is now focused on writing about the military, politics, intelligence operations and foreign policy. Email: jimbo AT unclejimbo DOT com
Writer, photographer, and raconteur C. Blake Powers is the Laughing Wolf. He is independent in politics and covers topics including journalism, military, weapons, preparedness, space, science, cooking, food and wine, product and book reviews, and even spirituality. Email: wolf1 AT laughingwolf DOT net Laughing Wolf's Amazon Wish List
Bill Paisley, otherwise known as Pinch, is a 22 year (ongoing) active and
reserve naval aviator. He blogs over at www.instapinch.com on a veritable
cornucopia of various and sundry items and will bring a tactical naval
aviator's perspective to Blackfive. Readers be warned: any comments of or
about the F-14 Tomcat will be reverential and spoken in low, hushed tones.
Email: wpaisley AT comcast DOT net
Mr. Wolf has over 26 years in the Army, Army NG, and USAR. He’s Airborne with 5 years as an NCO, before becoming an officer. Mr. Wolf has had 4 company commands. Signal Corp is his basic branch, and Public Affairs is his functional area. He recently served 22 straight months in Kuwait and Iraq, in Intel, PA, and senior staff of MNF-I. Mr. Wolf is now an IT executive. He is currently working on a book on media and the Iraq war. Functional gearhead.
In Iraq, he received the moniker of Mr. Wolf after the Harvey Kietel character in Pulp Fiction, when "challenges" arose, they called on Mr. Wolf...
Email: TheDOTMrDOTWolfAT gmail DOT com
Deebow is a Staff Sergeant and a Military Police Squad Leader in the Army National Guard. In a previous life, he served in the US Navy. He has over 19 years of experience in both the Maritime and Land Warfare; including deployments to Southwest Asia, Thailand, the South Pacific, South America and Egypt. He has served as a Military Police Team Leader and Protective Services Team Leader and he has served on assignments with the US State Department, US Air Force Security Police, US Army Criminal Investigation Division, and the US Drug Enforcement Administration. He recently spent time in Afghanistan working with, training and fighting alongside Afghan Soldiers and is now focused on putting his 4 year Political Science degree to work by writing about foreign policy, military security policy and politics.
McQ has 28 years active and reserve service. Retired. Infantry officer. Airborne and Ranger. Consider my 3 years with the 82nd as the most fun I ever had with my clothes on. Interests include military issues and policy and veteran's affairs.
Email: mcq51 -at - bellsouth -dot- net
Tantor is a former USAF navigator/weapon system officer (WSO) in F-4E Phantoms who served in the US, Asia, and Europe. He is now a curmudgeonly computer geek in Washington, DC, picking the taxpayers pocket. His avocations are current events, aviation, history, and conservative politics.
Twenty-three years of Active and Reserve service in the US Army in SF (18B), Infantry and SOF Signal jobs with operational deployments to Bosnia and Africa. Since retiring he's worked as Senior Defense Analyst on SOF and Irregular Warfare projects and currently ensconced in the emerging world of Cyberspace.
Major Pain --
A Marine who began his blog in Iraq and reflects back on what he learned there and in Afghanistan. To the point opinions, ideas and thoughts on military, political and the media from One Marine’s View. Email: onemarinesview AT yahoo DOT com
Uber Pig was an Infantryman from late 1991 until early 1996, serving with Second Ranger Battalion, I Corps, and then 25th Infantry Division. At the time, the Army discriminated against enlisted soldiers who wanted use the "Green to Gold" program to become officers, so he left to attend Stanford University. There, he became expert in detecting, avoiding, and surviving L-shaped ambushes, before dropping out to be as entrepreneurial as he could be. He is now the founder of a software startup serving the insurance and construction industries, and splits time between Lake Tahoe, Boonville, and San Francisco, CA.
Uber Pig writes for Blackfive a) because he's the proud brother of an enlisted Civil Affairs Reservist who currently serves in Iraq, b) because he looks unkindly on people who make it harder for the military in general, and for his brother in particular, to succeed at their missions and come home in victory, and c) because the Blackfive readers and commenters help keep him sane.
COB6 spent 24 years in the active duty Army that included 5 combat tours with service in the 1st Ranger Battalion and 1st Special Forces Group . COB6 was enlisted (E-7) and took the OCS route to a commission. COB6 retired a few years back as a field grade Infantry officer.
Currently COB6 has a son in the 82nd Airborne that just returned from his third tour and has a newly commissioned daughter in the 4th Infantry Division.