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Readership Survey Results
We asked, you responded. We appreciate it and here are the results below the fold. Nothing too shocking, but useful to us as we talk to advertisers.
| 1) What is your sex? | Number of Respondents |
 Response Ratio |
| Male | 1642 | 84.55% |
| Female | 300 | 15.45% |
| 15 Respondents Skipped question #1 | 1942 Responses Total | 99.23% |
| 2) What is your age? | Number of Respondents |
Response Ratio |
| 0-25 | 107 | 5.52% |
| 26-35 | 239 | 12.32% |
| 36-45 | 527 | 27.16% |
| 45+ | 1019 | 52.53% |
| Other [View Responses] | 48 | 2.47% |
| 17 Respondents Skipped question #2 | 1940 Responses Total | 99.13% |
| 3) What is the highest level of education you have completed? | Number of Respondents |
Response Ratio |
| Less than Eighth grade | 0 | 0.00% |
| Eighth grade | 1 | 0.05% |
| Some high school | 15 | 0.77% |
| Twelfth grade (High school graduate) | 91 | 4.66% |
| Some college | 459 | 23.50% |
| Associate's degree | 174 | 8.91% |
| Bachelor's degree | 534 | 27.34% |
| Some post-graduate | 229 | 11.73% |
| Master's degree | 318 | 16.28% |
| Other advanced degree | 132 | 6.76% |
| 4 Respondents Skipped question #3 | 1953 Responses Total | 99.80% |
| 4) What is the total yearly income of all earners in your household? | Number of Respondents |
Response Ratio |
| Less than $29,999 | 106 | 5.79% |
| $30,000-$49,999 | 236 | 12.89% |
| $50,000-79,999 | 429 | 23.43% |
| $80,000-99,999 | 312 | 17.04% |
| More than $100,000 | 748 | 40.85% |
| 126 Respondents Skipped question #4 | 1831 Responses Total | 93.56% |
| 5) What is your current marital status? | Number of Respondents |
Response Ratio |
| Single | 187 | 9.86% |
| Single, Never Married | 234 | 12.34% |
| Married | 1283 | 67.67% |
| Divorced | 170 | 8.97% |
| Widowed | 22 | 1.16% |
| 61 Respondents Skipped question #5 | 1896 Responses Total | 96.88% |
| 6) Have you served in the military? | Number of Respondents |
Response Ratio |
| Yes | 1121 | 57.28% |
| No | 836 | 42.72% |
| 0 Respondents Skipped question #6 | 1957 Responses Total | 100.00% |
| 7) If so, which branch? | Number of Respondents |
Response Ratio |
| Army | 539 | 47.74% |
| Navy | 211 | 18.69% |
| Air Force | 189 | 16.74% |
| Marines | 138 | 12.22% |
| Other [View Responses] | 52 | 4.61% |
| 828 Respondents Skipped question #7 | 1129 Responses Total | 57.69% |
| 8) Do you have family members who served in the military? | Number of Respondents |
Response Ratio |
| Yes | 1726 | 88.74% |
| No | 219 | 11.26% |
| 12 Respondents Skipped question #8 | 1945 Responses Total | 99.39% |
| 9) Do you use online ads to research products of services? | Number of Respondents |
Response Ratio |
| Yes | 1111 | 57.06% |
| No | 836 | 42.94% |
| 10 Respondents Skipped question #9 | 1947 Responses Total | 99.49% |
| 10) Are you currently a member of the military, active duty, Guard or Reserves? | Number of Respondents |
Response Ratio |
| Yes | 240 | 12.35% |
| No | 1704 | 87.65% |
| 13 Respondents Skipped question #10 | 1944 Responses Total | 99.34% |
| 11) Are you a DoD employee? | Number of Respondents |
Response Ratio |
| True | 159 | 8.16% |
| False | 1789 | 91.84% |
| 9 Respondents Skipped question #11 | 1948 Responses Total | 99.54% |
| 12) Do you work in the Defense industry? | Number of Respondents |
Response Ratio |
| True | 279 | 14.33% |
| False | 1668 | 85.67% |
| 10 Respondents Skipped question #12 | 1947 Responses Total | 99.49% |
July 14, 2009 • Permalink
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