John G. sends this article from Modern Drunkard about Jack Daniels deciding to lower the alcohol content of Old No. 7.
Jack Daniel’s Old No. 7 is a simple reminder that some things just never change. And shouldn’t. This is the old-time whiskey made as our fathers made it. Remaining true to Jack Daniel’s original recipe and charcoal-mellowed character means folks today enjoy the same sipping whiskey awarded seven international gold medals.Included in the article is a link to sign a petition in protest of degrading Old No. 7 any further. Read the article to see how the PC Police can get at anything - even whiskey. It's a travesty. This is at least as important as RatherGate.
So says Jack's Daniel's web site. Rather inspiring, isn't it? Such noble sentiments should warm the cockles of the most cynical drunkard's heart.
Unfortunately, not a word of it is true. For the second time since the Brown-Forman Corporation acquired the distillery in 1956, they have lowered the proof of Jack Daniel's Black Label Tennessee Whiskey. Fifteen years ago they dropped its original 90 proof to 86, and very recently, and might I saw with zero fanfare, they degraded it to 80 proof...
[No animals were hurt in the production of this post]